Brandon standing tall at the top of a heavy deadlift in a CrossFit gym.
Athlete story
RoxTarget founder

Brandon

“Nothing record-breaking, but it almost made me cry.”
mile, one year apart
16:00 → 7:00
sidelined by a ruptured patella tendon
2 years
@bcb_1000 on Instagram

Hey everyone! My name is Brandon, and I created RoxTarget!

You know my name now, but my why is new hope. I've always been a generally athletic guy. As a kid, I loved roller skating, football, soccer, and track and field (800m runners, stand up). As a young adult, I joined the United States Navy and got my first taste of fitness leadership as a Command Fitness Leader.

When I got out in 2012, I dove into CrossFit and never looked back. I coached over 2,000 hours as a trainer, became a USA Weightlifting coach, and eventually owned my own gym for a few years. But my body had other plans.

In 2023, I completely ruptured my patella tendon playing beach volleyball. What followed were the worst, most inactive two years of my life. I gained 40 lbs, and for a LONG time I couldn't jump off my repaired leg. The endless cycle of feeling like I couldn't do anything and hating how my body looked kept me unhappy and unmotivated to change anything.

My hope came from my best friend, who kept asking me to just sign up and do a Hyrox duo with him. I had no Hyrox experience, but my CrossFit background made it seem attainable. On Oct 16, 2025, I ran my first mile since the injury without walking, with only mild discomfort. It took me a whopping 16 minutes!

A year later, 38 days out from my first Hyrox, I logged a 7:00 mile. Nothing record-breaking, but it almost made me cry.

I may never be the athlete I was before the injury, but Hyrox gave me a reason to train and has had such a positive effect on my life.

Published November 8, 2026

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